Portfolio

Projects

Blackboard (2007 – 2012). Provide design ideas for various products, from personas to wireframes (lo fi | hi fi) to scenarios. Created and curated company design pattern library, contributing designs used throughout the product suite. Led initiative to create company design principles, and created and led design and user research program.
K12 Community Chest (August 2006). Gathered requirements, created wireframes, sitemaps, and provided administration for a community site (for K12 customers) built using the Drupal CMS. The site includes a blog for the CLO, a webinar archive (using Elluminate), bulletin boards, games, an art gallery, and more.
NIDDK Website Usability Analysis (August 2005). Conducted a heuristic evaluation, researched and created personas, and performed a competitive analysis for this combined work/school project. Results were used to provide web site redesign (Sharepoint) recommendations (see paper below).

Fay, R. (March 17, 2011). Blackboard’s Design Principles.
Chang-Gillespie, E. (December 09, 2008). Meet Blackboard User Experience Architect Rob Fay.
Fay, R. (March 31, 2008). Blackboard’s User Centered Design.
Aynu, B., Fay, R., & Okereke, N. (August 16, 2005). NIDDK Website Usability Analysis [2.2 MB pdf]. Consulting work and class project.

Rob created a UX Certification course to train other Blackboard staff in Product Development to conduct user and design research.