With the right focus, you will find that any design challenge can be met in a way that meets the needs of your executives, marketing team, Dribbble followers and all of your users, including those with disabilities.
Design methods are not mutually exclusive. Rather, each method exists on a continuum of fidelity, ranging from low fidelity sketches to high fidelity HTML prototypes. Each method is well-suited for a particular phase of the design process, with one level of fidelity often leading into the next.
Before you can implement any plan, you have to be sure you know who your users are. Perfectly executing the right plan on the wrong set of users is a recipe for disaster.
With a good idea about who your users are and how to collect data from them, here’s a high-level plan to start measuring and then improving the user experience.