partial recall

a blog of ideas, links, and musings.

Links for 2015-04-29

  • The Value of Customer Journey Maps: A UX Designer’s Personal Journey [UXmatters – Sep 7, 2011] – Customer journey maps are documents that visually illustrate an individual customer’s needs, the series of interactions that are necessary to fulfill those needs, and the resulting emotional states a customer experiences throughout the process.
  • How to Create a Customer Journey Map [UX Mastery – Sep 16, 2014] – A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels. Occasionally, a more narrative, text-based approach is needed to describe nuances and details associated with a customer experience. The story is told from the customer’s perspective, but also emphasizes the important intersections between user expectations and business requirements.
  • 20 Design Rules You Should Never Break [Design School – Apr 14, 2015] – While breaking design rules is allowed and even (in some circumstances) encouraged, it’s important to at least be aware of the rules you are breaking so you can break them the right way. From typography to layout, right through to colour and special effects, this list runs through a few basic rules, tips, tricks and guides to some common errors and how to banish them from your design.
  • 7 Bestsellers That Entrepreneurs Must Read [ – Apr 15, 2015] – These books contain detailed instructions and real-life examples that lead to short-term and long-term success for your startup.