How to Create a Customer Journey Map [UX Mastery – Sep 16, 2014] – A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels. Occasionally, a more narrative, text-based approach is needed to describe nuances and details associated with a customer experience. The story is told from the customer’s perspective, but also emphasizes the important intersections between user expectations and business requirements.
20 Design Rules You Should Never Break [Design School – Apr 14, 2015] – While breaking design rules is allowed and even (in some circumstances) encouraged, it’s important to at least be aware of the rules you are breaking so you can break them the right way. From typography to layout, right through to colour and special effects, this list runs through a few basic rules, tips, tricks and guides to some common errors and how to banish them from your design.