A product development tip – from a measuring cup [Good Experience – Aug 17, 2010] – But here’s the thing about the research: customers never said they wanted an angled measuring cup. In fact, users weren’t even aware that there was a problem to be solved. Consumers didn’t say, “I wish I could read the markings more easily.” They muddled through without complaint. And yet the innovation came directly from observing customers. How? Simply by observing the customer experience.
Design with Intent toolkit 1.0 now online [Design with Intent – Apr 10, 2010] – Officially titled Design with Intent: 101 Patterns for Influencing Behaviour Through Design, it’s in the form of 101 simple cards, each illustrating a particular “gambit” for influencing people’s interactions with products, services, environments, and each other, via the design of systems. They’re loosely grouped according to eight “lenses” bringing different disciplinary perspectives on behaviour change.