This morning I went to the Apple home page to find one of their commercials. I went to search and noticed that the behavior mimicked Apple’s own operating system and the “suggest” features available in browser search boxes. What I liked is that it not only offered suggested terms but displayed media previews along with the term. I realize this isn’t especially groundbreaking, given the amount of AJAX development in recent years. However, it reminded me that as Peter Morville analyzes search patterns, another to add to the list is the behavior of providing suggestions before a user has even executed a search. This might remedy the need to distinguish between a basic and advanced search, or the need to revise a search after seeing results. Notice the screen capture image (click image to see original) where I entered “ads” as my search term.