When most of us do a search for whatever interests us using our favorite search engine, we typically do not look further than the results on the first page or two. Personally, if I do not find what I need on the first results page from Google, then I will refine my search criteria and try again.
In my previous post, I discussed how my wife could use blogging as way to brand and market herself. In addition, I would argue that her credentials as an expert in her field will be further emphasized if she used a blogging tool to discuss topics of interest to her and a loyal following then began to link to her thoughts. If she came up on page 1 of a search for marriage and family issues, would this help establish her credibility? You bet. Certainly she may not get the collegial respect she might deserve if she frequently had articled published in professional journals, but her practice is for her clients, not for respect among peers.
My wife is an avid writer on paper…let’s see if she will begin to blog her thoughts on marriage and family issues…stay tuned.