partial recall

a blog of ideas, links, and musings.

The Neverending Scroll

I’m not a big fan of the page scroll, unless it is absolutely necessary. The reason I oppose it is that it hasn’t tested well with children. According to Nielsen,
“Children rarely scrolled pages and mainly interacted with information that was visible above the fold.”

Armed with that knowledge, I am curious to see how successful the following site is:

It’s attraction is constant discovery and continual scroll. I wonder who the target audience is.

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