This Thursday marks the 10th annual IA Summit, held in Memphis, TN. Actually, it begins earlier, but the main conference begins on Thursday. My apologies to friends I will meet there. Being the avid college basketball fan that I am, I feel organizers made a royal blunder by scheduling the event on the 4 most sacred days in sports – rounds 1 and 2 of March Madness (college basketball tournament). So, I might be somewhat distracted.
With that said, I am really looking forward to my third trip to the Summit and anticipate learning new takeaways and meeting new friends. In a time where people question that value of the discipline, I feel the conference and its practitioners have much to say.
🙂 the only people that question the value of the discipline – Jason and 37 Signals – are the one's whose products so desperately need the discipline IMHO.