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	<title>Partial Recall &#187; Blogging</title>
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	<link>http://www.robfay.com</link>
	<description>Rob Fay has over twelve years of experience supporting federal, state, and commercial information technology and product development initiatives. He has a passion for user experience topics including information architecture, interaction design, social media, information management, and usability.  Mr. Fay currently works as Blackboard&#039;s User Experience Architect. In his role of being the user advocate, he leads the company&#039;s user research efforts, curates their design pattern library, and designs products that transform the experience of education.  Rob holds graduate degrees in Information Management and Marriage and Family Therapy from the University of Maryland, College Park. He lives in the outskirts of DC in suburban Maryland with his wife, twin 4 yo daughters, and his dog named Mattingly.</description>
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		<title>Easy Chat</title>
		<link>http://www.robfay.com/2006/06/10/easy-chat/</link>
		<comments>http://www.robfay.com/2006/06/10/easy-chat/#comments</comments>
		<pubDate>Sat, 10 Jun 2006 14:39:44 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Software]]></category>
		<category><![CDATA[Web Tools]]></category>

		<guid isPermaLink="false">http://robfay.com/2006/06/10/easy-chat/</guid>
		<description><![CDATA[Did you know you could add chat to your website very easily? With Gabbly you can simply type in to your browser address line (best with Firefox) &#8216;www.gabbly.com/www.mywebsite.com&#8217; where &#8216;mywebsite&#8217; is your site. You can also embed the chat tool right into your web page like the example shown here. Note sure about security, but [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know you could add chat to your website very easily?  With Gabbly you can simply type in to your browser address line (best with Firefox) &#8216;www.gabbly.com/www.mywebsite.com&#8217; where &#8216;mywebsite&#8217; is your site.  You can also embed the chat tool right into your web page like the example shown here. Note sure about security, but it seems interesting.</p>
<p align="center"><iframe src='http://cw.gabbly.com/gabbly/cw.jsp?e=1&#038;t=www.robfay.com' scrolling='no' style='width:300px; height:250px' frameborder='0'></iframe></p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/chat" rel="tag">chat</a>, <a href="http://www.technorati.com/tags/im" rel="tag">im</a>, <a href="http://www.technorati.com/tags/Gabbly" rel="tag">Gabbly</a>, <a href="http://www.technorati.com/tags/Partial+Recall" rel="tag">Partial Recall</a>]</span></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Comment Spam</title>
		<link>http://www.robfay.com/2006/05/22/comment-spam/</link>
		<comments>http://www.robfay.com/2006/05/22/comment-spam/#comments</comments>
		<pubDate>Mon, 22 May 2006 10:19:29 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Software]]></category>

		<guid isPermaLink="false">http://robfay.com/2006/05/22/comment-spam/</guid>
		<description><![CDATA[<p>Well, I've caved and have to turn off comments for a bit.  For the last month or so, I've been getting slammed with comment and trackback spam - so much so that it takes me about an hour each day to stay on top of it.</p>

<p>I will turn comments on once I find time to upgrade WordPress, using their <a href="http://akismet.com/">Akismet</a> spam plugin.</p>]]></description>
			<content:encoded><![CDATA[<p>Well, I&#8217;ve caved and have to turn off comments for a bit.  For the last month or so, I&#8217;ve been getting slammed with comment and trackback spam &#8211; so much so that it takes me about an hour each day to stay on top of it.</p>
<p>I will turn comments on once I find time to upgrade WordPress, using their <a href="http://akismet.com/">Akismet</a> spam plugin.</p>
<h2>UPDATE May 25</h2>
<p>I&#8217;ve upgraded WordPress and have activated the spam plugin.  I&#8217;d also like to incorporate a &#8220;captcha&#8221;-style comment (spam deterrent) option as well.  Any recommendations?</p>]]></content:encoded>
			<wfw:commentRss>http://www.robfay.com/2006/05/22/comment-spam/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Come to Me&#8221; NETiquette</title>
		<link>http://www.robfay.com/2006/02/07/come-to-me-netiquette/</link>
		<comments>http://www.robfay.com/2006/02/07/come-to-me-netiquette/#comments</comments>
		<pubDate>Tue, 07 Feb 2006 17:44:57 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Information Management]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web Tools]]></category>

		<guid isPermaLink="false">http://robfay.com/2006/02/06/come-to-me-web-etiquette/</guid>
		<description><![CDATA[<p><strong>Summary:</strong> Since the <a href="http://en.wikipedia.org/wiki/Blogosphere">blogosphere</a> is abuzz in the <a href="http://www.google.com/search?q=what+is+web+2.0">Web 2.0 dialogue</a>, I feel it's time to reiterate the call that web sites should universally provide a usable method to transact with them from any capable electronic device.  As <acronym title="Content Management Systems">CMS</acronym>s becomes the norm, it seems too that such "universal access" capabilities should be the norm.  Since we are swamped with so much information, I humbly suggest that we start by being sure to <strong>include titles</strong> for our content and <strong>full text options when syndicating feeds</strong> for consumption.  I'll explain...</p>

<p><h2>It's about the <em>Net</em>, not the <em>Web</em></h2>
Once upon a time, the <a href="http://en.wikipedia.org/wiki/Internet">Internet</a> was all about serving static HTML pages to view in a Web browser.  The terms "Internet" and "Web" were considered somewhat synonymous, even though the former refers to the physical means for data trasmission among interconnected electronic devices (tool) and the latter refers to interconnected electronic documents (content).  Today, the Internet transmits data in multiple ways, not just by serving up HTML documents for people to view on their preferred browser.  The Internet provides services such as e-commerce, communication, video and other types of dynamic content.</p>

<p><h2>We're Becoming a More Portable Society</h2>
Today's culture embrances portability.  The world has become smaller, in part due to the Internet's possibilities of transacting internationally on a scale unheard of 20 years ago.  Further, this opportunity to connect, transmit, and receive information has moved away from simply using a personal computer to view web pages.  I would first admonish gatekeepers of web sites to provide a method to view content on any capable electronic device.  For example, Mike provides <a href="http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly">a great tutorial</a> (for us non-code folks) for making your site mobile-friendly.  Of course, I am the biggest hypocrite.  Perhaps I will implement this feature once I get more than one reader (thanks, Mom).</p>

<p>Nonetheless, there are sophisticated happenings - take, for example, <a href="http://mobile.espn.go.com/">ESPN's foray into mobile content delivery</a>.  Pretty impressive, huh?</p>

<p><h2>Information Explosion</h2>
As David over at <a href="http://www.technorati.com/">Technorati</a> indicates, the <a href="http://en.wikipedia.org/wiki/Blogosphere">blogosphere</a> world alone <a href="http://www.sifry.com/alerts/archives/000419.html">"is over 60 times bigger than it was only 3 years ago."</a>  Because so much content is being created on a daily basis, it is so difficult for the common consumer to find what he or she is looking for.  Let's try to make it a bit easier for everyone...</p>

<p><h2>Titles Matter</h2>
<span class="pull" valign="middle" style="text-align: center;float:left; padding:4px;margin-left:6px;margin-right:6px"><a href="http://www.newsalloy.com" title="NewsAlloy"><img src="http://static.flickr.com/41/96806663_f7afade2e3_t.jpg" width="100" height="31" alt="NewsAlloy" /></a></span>Be sure to include titles for new content. I've recently "crossed over" and now do most of my reading using a feed reader rather than proactively using a combination of search and bookmarks to visit specific sites for information.  As <a href="http://www.personalinfocloud.com/2006/01/the_come_to_me_.html">Thomas explains</a>, the "come to me web" is the model of the future.  I would argue that as more and more information is created and available, the harder it will be to find it.  However, one way to make sense of the information that interests me is to subscribe to feeds available through sites I am interested in.  Right now I have over <strike>80</strike> 90 sites I subscribe to, so when browsing for articles of interest, the titles really matter.  We need to be journalists here.  Interestingly, one of the bigger <a href="http://scripting.com/">feed evangelists</a> out there does not regularly use titles on his site, thereby making me less interested to see what he has to say when using my <a href="http://newsalloy.com/">new feed reader of choice</a> (hat tip to <a href="http://inkblots.markwoodman.com/">Mark</a>).  </p>

<p><h2>Give me the Whole Article!</h2>

In addition, I would  say a great many content providers that do provide feeds only provide <a href="http://dictionary.reference.com/search?q=snippet">"snippets"</a> of an article - usually only the first 250 characters.  This then forces me to visit the web site to view content.   This really makes syndicated feeds worthless for the reader, <acronym title="In My Humble Opinion">IMHO</acronym>. In defense of only providing snippets, I'm sure this practice may, in part, be done purposefully so that I will click on advertisements.  However, feeds are beginning to become embedded with clickable advertisements.  </p>

<p>I cannot speak to every <acronym title="Content Management System">CMS</acronym> out there, but I do know that WordPress by default will only syndicate these snippets of an article for those who choose to subscribe to a site's feed.  I've chosen to make sure that every post on my site is viewable in its entirety in an RSS reader.  Below is the interface used in WordPress to make this change:</p>

<p><div style="text-align: center"><h2>WordPress Admin Screen</h2>
<a href="http://static.flickr.com/39/96419669_996abd4822_o.jpg" title="Click to view larger image"><img src="http://static.flickr.com/39/96419669_996abd4822_m.jpg" width="240" height="139" alt="WordPress Admin Screen" /></a></div></p>

<p><h2>Conclusion</h2>
We live in an information age where each of us is confronted daily with choices about what information we choose to grab, hold onto, use, and get rid of.  We make these choices very quickly.  Therefore, I urge all content providers to make their content accessible to all digital devices, but let's start by making sites "feed-friendly" by offering full-text syndicated feeds along with richly named titles. </p>

<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/Technorati" rel="tag">Technorati</a>, <a href="http://www.technorati.com/tags/WordPress" rel="tag">WordPress</a>,<a href="http://www.technorati.com/tags/vanderwal" rel="tag">vanderwal</a>, <a href="http://www.technorati.com/tags/infocloud" rel="tag">infocloud</a>, <a href="http://www.technorati.com/tags/newsalloy" rel="tag">newsalloy</a>, <a href="http://www.technorati.com/tags/cms" rel="tag">cms</a>, <a href="http://www.technorati.com/tags/pim" rel="tag">pim</a>, <a href="http://www.technorati.com/tags/information+management" rel="tag">information management</a>, <a href="http://www.technorati.com/tags/knowledge+management" rel="tag">knowledge management</a>, <a href="http://www.technorati.com/tags/syndicated+feeds" rel="tag">syndicated feeds</a>, <a href="http://www.technorati.com/tags/blogosphere" rel="tag">blogosphere</a>, <a href="http://www.technorati.com/tags/weblog" rel="tag">weblog</a>, <a href="http://www.technorati.com/tags/ux" rel="tag">ux</a>, <a href="http://www.technorati.com/tags/user+experience" rel="tag">user experience</a>, <a href="http://www.technorati.com/tags/usability" rel="tag">usability</a>]</span>]]></description>
			<content:encoded><![CDATA[<p><strong>Summary:</strong> Since the <a href="http://en.wikipedia.org/wiki/Blogosphere">blogosphere</a> is abuzz in the <a href="http://www.google.com/search?q=what+is+web+2.0">Web 2.0 dialogue</a>, I feel it&#8217;s time to reiterate the call that web sites should universally provide a usable method to transact with them from any capable electronic device.  As <acronym title="Content Management Systems">CMS</acronym>s becomes the norm, it seems too that such &#8220;universal access&#8221; capabilities should be the norm.  Since we are swamped with so much information, I humbly suggest that we start by being sure to <strong>include titles</strong> for our content and <strong>full text options when syndicating feeds</strong> for consumption.  I&#8217;ll explain&#8230;</p>
<p>
<h2>It&#8217;s about the <em>Net</em>, not the <em>Web</em></h2>
<p>Once upon a time, the <a href="http://en.wikipedia.org/wiki/Internet">Internet</a> was all about serving static HTML pages to view in a Web browser.  The terms &#8220;Internet&#8221; and &#8220;Web&#8221; were considered somewhat synonymous, even though the former refers to the physical means for data trasmission among interconnected electronic devices (tool) and the latter refers to interconnected electronic documents (content).  Today, the Internet transmits data in multiple ways, not just by serving up HTML documents for people to view on their preferred browser.  The Internet provides services such as e-commerce, communication, video and other types of dynamic content.</p>
<p>
<h2>We&#8217;re Becoming a More Portable Society</h2>
<p>Today&#8217;s culture embrances portability.  The world has become smaller, in part due to the Internet&#8217;s possibilities of transacting internationally on a scale unheard of 20 years ago.  Further, this opportunity to connect, transmit, and receive information has moved away from simply using a personal computer to view web pages.  I would first admonish gatekeepers of web sites to provide a method to view content on any capable electronic device.  For example, Mike provides <a href="http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly">a great tutorial</a> (for us non-code folks) for making your site mobile-friendly.  Of course, I am the biggest hypocrite.  Perhaps I will implement this feature once I get more than one reader (thanks, Mom).</p>
<p>Nonetheless, there are sophisticated happenings &#8211; take, for example, <a href="http://mobile.espn.go.com/">ESPN&#8217;s foray into mobile content delivery</a>.  Pretty impressive, huh?</p>
<p>
<h2>Information Explosion</h2>
<p>As David over at <a href="http://www.technorati.com/">Technorati</a> indicates, the <a href="http://en.wikipedia.org/wiki/Blogosphere">blogosphere</a> world alone <a href="http://www.sifry.com/alerts/archives/000419.html">&#8220;is over 60 times bigger than it was only 3 years ago.&#8221;</a>  Because so much content is being created on a daily basis, it is so difficult for the common consumer to find what he or she is looking for.  Let&#8217;s try to make it a bit easier for everyone&#8230;</p>
<p>
<h2>Titles Matter</h2>
<p><span class="pull" valign="middle" style="text-align: center;float:left; padding:4px;margin-left:6px;margin-right:6px"><a href="http://www.newsalloy.com" title="NewsAlloy"><img src="http://static.flickr.com/41/96806663_f7afade2e3_t.jpg" width="100" height="31" alt="NewsAlloy" /></a></span>Be sure to include titles for new content. I&#8217;ve recently &#8220;crossed over&#8221; and now do most of my reading using a feed reader rather than proactively using a combination of search and bookmarks to visit specific sites for information.  As <a href="http://www.personalinfocloud.com/2006/01/the_come_to_me_.html">Thomas explains</a>, the &#8220;come to me web&#8221; is the model of the future.  I would argue that as more and more information is created and available, the harder it will be to find it.  However, one way to make sense of the information that interests me is to subscribe to feeds available through sites I am interested in.  Right now I have over <strike>80</strike> 90 sites I subscribe to, so when browsing for articles of interest, the titles really matter.  We need to be journalists here.  Interestingly, one of the bigger <a href="http://scripting.com/">feed evangelists</a> out there does not regularly use titles on his site, thereby making me less interested to see what he has to say when using my <a href="http://newsalloy.com/">new feed reader of choice</a> (hat tip to <a href="http://inkblots.markwoodman.com/">Mark</a>).  </p>
<p>
<h2>Give me the Whole Article!</h2>
<p>In addition, I would  say a great many content providers that do provide feeds only provide <a href="http://dictionary.reference.com/search?q=snippet">&#8220;snippets&#8221;</a> of an article &#8211; usually only the first 250 characters.  This then forces me to visit the web site to view content.   This really makes syndicated feeds worthless for the reader, <acronym title="In My Humble Opinion">IMHO</acronym>. In defense of only providing snippets, I&#8217;m sure this practice may, in part, be done purposefully so that I will click on advertisements.  However, feeds are beginning to become embedded with clickable advertisements.  </p>
<p>I cannot speak to every <acronym title="Content Management System">CMS</acronym> out there, but I do know that WordPress by default will only syndicate these snippets of an article for those who choose to subscribe to a site&#8217;s feed.  I&#8217;ve chosen to make sure that every post on my site is viewable in its entirety in an RSS reader.  Below is the interface used in WordPress to make this change:</p>
<p>
<div style="text-align: center">
<h2>WordPress Admin Screen</h2>
<p><a href="http://static.flickr.com/39/96419669_996abd4822_o.jpg" title="Click to view larger image"><img src="http://static.flickr.com/39/96419669_996abd4822_m.jpg" width="240" height="139" alt="WordPress Admin Screen" /></a></div>
</p>
<p>
<h2>Conclusion</h2>
<p>We live in an information age where each of us is confronted daily with choices about what information we choose to grab, hold onto, use, and get rid of.  We make these choices very quickly.  Therefore, I urge all content providers to make their content accessible to all digital devices, but let&#8217;s start by making sites &#8220;feed-friendly&#8221; by offering full-text syndicated feeds along with richly named titles. </p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/Technorati" rel="tag">Technorati</a>, <a href="http://www.technorati.com/tags/WordPress" rel="tag">WordPress</a>,<a href="http://www.technorati.com/tags/vanderwal" rel="tag">vanderwal</a>, <a href="http://www.technorati.com/tags/infocloud" rel="tag">infocloud</a>, <a href="http://www.technorati.com/tags/newsalloy" rel="tag">newsalloy</a>, <a href="http://www.technorati.com/tags/cms" rel="tag">cms</a>, <a href="http://www.technorati.com/tags/pim" rel="tag">pim</a>, <a href="http://www.technorati.com/tags/information+management" rel="tag">information management</a>, <a href="http://www.technorati.com/tags/knowledge+management" rel="tag">knowledge management</a>, <a href="http://www.technorati.com/tags/syndicated+feeds" rel="tag">syndicated feeds</a>, <a href="http://www.technorati.com/tags/blogosphere" rel="tag">blogosphere</a>, <a href="http://www.technorati.com/tags/weblog" rel="tag">weblog</a>, <a href="http://www.technorati.com/tags/ux" rel="tag">ux</a>, <a href="http://www.technorati.com/tags/user+experience" rel="tag">user experience</a>, <a href="http://www.technorati.com/tags/usability" rel="tag">usability</a>]</span></p>]]></content:encoded>
			<wfw:commentRss>http://www.robfay.com/2006/02/07/come-to-me-netiquette/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Egocentrically Altruistic Web 2.0</title>
		<link>http://www.robfay.com/2006/01/18/egocentrically-altruistic-web20/</link>
		<comments>http://www.robfay.com/2006/01/18/egocentrically-altruistic-web20/#comments</comments>
		<pubDate>Wed, 18 Jan 2006 17:39:18 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Folksonomy]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Management]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Search & Retrieval]]></category>
		<category><![CDATA[Social Software]]></category>
		<category><![CDATA[Tagging]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Web Tools]]></category>

		<guid isPermaLink="false">http://robfay.com/2006/01/18/egocentrically-altruistic/</guid>
		<description><![CDATA[<p>John Battelle <a href="http://battellemedia.com/archives/002232.php" title="Help Us With a Web 2 Tagline">recently asked</a> readers to come up with a tagline for the next <a href="http://web2con.com/">Web 2.0 conference</a>.  This will be the third such conference.</p>

<p><strong>Year One</strong> included the tagline <strong>"The Web Is a Platform"</strong> to which Battelle remarks,
<blockquote>"That felt spot on, because the idea of the web as a place you could build on the work of others was a pretty new idea." </blockquote></p>

<p><strong>Year Two</strong> included the tagline <strong>"Revving the Web"</strong> to which Battelle remarks,
<blockquote>"...because it was all about the services and businesses and opportunities that arose from the Web - all of which taken together made the web more robust and more exciting." </blockquote></p>

<p>For November's conference, Battelle suggests the tagline <strong>"Disruption"</strong> by indicating,
<blockquote>"...the year the Web - in all its forms - really flexes its muscle and begins to seriously turn the soil of the global economy in deep and permanent ways. Think of the disruptions in the media and entertainment industries - probably the deepest disruptions so far. But we're only in the first inning or so of the disruptions in the mobile and communications space (how excited do YOU think AT&#038;T is about Google offering free Wifi, for example? Or eBay buying Skype?). And the disruptions of search and clickstreams on commerce is only now beginning, and the same is true for the massive IT industry (Microsoft Live, anyone?). And the disruption on our cultural life - in government, for example (can you say warrantless wiretaps meets the Database of Intentions?) - is only beginning to dawn on all of us." </blockquote></p>
<!--more-->
<p>I'm not sure I follow Battelle's logic here.  "Disruption" is just another name for change, and  the technology industry, which affects other industries like media and communications, only survives through innovation.  I do understand that some industries are grounded in consistency rather than innovation, but for every example of IT companies becoming more immersed in other industries (i.e., Google offering WiFi, eBay buys Skype, Yahoo streaming television content), there are examples of these industries embracing IT (i.e., Verizon offering integrated internet, television, telephony,etc. services) .  I've even seen telephone companies now offer <a href="http://en.wikipedia.org/wiki/Voip"><acronym title="Voice over Internet Protocol">VoIP</acronym></a> so that they are offering more than one service.</p>

<p>Certainly Web 2.0 may be disruptive to <em>some companies</em> from <em>some industries</em>, but what about the consumers?  Are they disrupted by the new technologies and philosophies that have emerged as a result of the Web 2.0 dialogue?  I do not think so.  Web 2.0 cannot be just about how it affects industry and commerce but how it affects the end user, and part of what makes Web 2.0 the current buzz is because as the web becomes more social, so too it becomes more universal and needs to become more usable.  Usability is much more critical when we focus not on the needs of a target audience, but on the universal web population.</p>

<p>Last September, <a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html">Tim O'Reilly fleshed out his definition of what Web 2.0 really is.</a>  The focus covered both the economic implications and the social components that seem to define this concept.  I've tried to respond to John by suggesting that the next conference include a tagline inspired by one of my following contributions:
<ul>
	<li>"Web 2.0 - Egocentrically Altruistic"</li>


	<li>"Web 2.0 - Egocentrically Altruistic Web for the World"</li>


	<li>"Web 2.0 - Findable, Usable, Portable and Universal"</li></ul></p>

<h2>Egocentrism and Altruism</h2>
<p>You see, I am noticing that Web 2.0 encapsulates both <a href="http://dictionary.reference.com/search?q=egocentric">egocentric</a> needs and <a href="http://dictionary.reference.com/search?q=altruistic">altruistic</a> ones.  <a href="http://www.vanderwal.net/random/entrysel.php?blog=1763">Thomas Vander Wal discusses Web 2.0</a> and concludes his post by referring to a recurring theme he has been evangelizing:
<blockquote title="Web 2.0 Dead?, Thomas Vander Wal, 2005-12-19">"In this past year I frame the need for it as a change from the "I go get web" to the "Come to me web"
</blockquote>
Thomas points to some of the egocentric components of Web 2.0.  The internet is becoming more portable and personal - customizable portals, RSS feeds, rich interfaces and the like draw people because they can make their Internet experience their own.  This is the lure from companies who are offering free services to customers - offer a rich personalized experience to draw people to sites driven by advertizing revenue.</p>

<p>But Web 2.0 is also defined by its altruistic qualities.  The other side of the coin that is offering free personalized services for intended revenue is that the software and web developers tend to embrace the credo of making the world better - that means some are offering services for free out of an altruistic spirit (okay, so some hope to make it big and get bought out by Yahoo or some other IT conglomerate).  We are currently seeing an explosion in collaborative and social web services.  The altruism that partially defines the Web 2.0 generation is that the web collective  seeks to help and connect with each other.</p>

<p>One of the outcroppings of Web 2.0 has been that of organizing information for easy retrieval - concepts including information architecture, findability, oncology, taxonomy, and folksonomy have become en vogue.  Folksonomy, in particular, has intrigued me because it encapsulates both the egocentrism and altruism components that appear to define Web 2.o.  Thomas Vander Wal <a href="http://www.hyperorg.com/blogger/mtarchive/what_is_a_folksonomy_anyway.html#comment-81510">explains</a> that "in short a folksonomy is a set of uncontrolled tags provided by individuals for their own retrieval purposes of that object and these tags are shared publicly."  Therefore, although Thomas appears to <a href="http://robfay.com/2005/07/28/the-anti-google/">focus on the egocentric components of folksonomy</a>, I would argue that there is both an egocentric component (tagging for myself) as well as an altruistic one (I'll share my tags for others and see).  This is Web 2.0 in a nutshell.  Yes, from an economic perspective, the outcropping of technologies and services is for revenue, but Web 2.0 is much more - it is a movement, a philosophy...</p>

<p>So, will O'Reilly and Battelle embrace my tagline for the Web 2.0 conference?  I doubt it - it's not flashy and it isn't aimed at the bottom line: the almighty dollar.  However, at the end of the day, I think true Web 2.0 is more than a technology, a company, a concept, or a service.  <em>Web 2.0 is simply providing an intuitive rich user experience that can be both egocentric and altruistic.</em>

<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/Web+2.0" rel="tag">Web 2.0</a>, <a href="http://www.technorati.com/tags/Web2.0" rel="tag">Web2.0</a>, <a href="http://www.technorati.com/tags/VanderWal" rel="tag">VanderWal</a>, <a href="http://www.technorati.com/tags/Thomas+VanderWal" rel="tag">Thomas VanderWal</a>, <a href="http://www.technorati.com/tags/Vander+Wal" rel="tag">Vander Wal</a>, <a href="http://www.technorati.com/tags/Tim+O'Reilly" rel="tag">Tim O'Reilly</a>, <a href="http://www.technorati.com/tags/John+Battelle" rel="tag">John Battelle</a>, <a href="http://www.technorati.com/tags/longtail" rel="tag">longtail</a>, <a href="http://www.technorati.com/tags/folksonomy" rel="tag">folksonomy</a>, <a href="http://www.technorati.com/tags/taxonomy" rel="tag">taxonomy</a>, <a href="http://www.technorati.com/tags/findability" rel="tag">findability</a>, <a href="http://www.technorati.com/tags/tagging" rel="tag">tagging</a>, <a href="http://www.technorati.com/tags/AJAX" rel="tag">AJAX</a>]</span></p>]]></description>
			<content:encoded><![CDATA[<p>John Battelle <a href="http://battellemedia.com/archives/002232.php" title="Help Us With a Web 2 Tagline">recently asked</a> readers to come up with a tagline for the next <a href="http://web2con.com/">Web 2.0 conference</a>.  This will be the third such conference.</p>
<p><strong>Year One</strong> included the tagline <strong>&#8220;The Web Is a Platform&#8221;</strong> to which Battelle remarks,</p>
<blockquote><p>&#8220;That felt spot on, because the idea of the web as a place you could build on the work of others was a pretty new idea.&#8221; </p></blockquote>
<p><strong>Year Two</strong> included the tagline <strong>&#8220;Revving the Web&#8221;</strong> to which Battelle remarks,</p>
<blockquote><p>&#8220;&#8230;because it was all about the services and businesses and opportunities that arose from the Web &#8211; all of which taken together made the web more robust and more exciting.&#8221; </p></blockquote>
<p>For November&#8217;s conference, Battelle suggests the tagline <strong>&#8220;Disruption&#8221;</strong> by indicating,</p>
<blockquote><p>&#8220;&#8230;the year the Web &#8211; in all its forms &#8211; really flexes its muscle and begins to seriously turn the soil of the global economy in deep and permanent ways. Think of the disruptions in the media and entertainment industries &#8211; probably the deepest disruptions so far. But we&#8217;re only in the first inning or so of the disruptions in the mobile and communications space (how excited do YOU think AT&#038;T is about Google offering free Wifi, for example? Or eBay buying Skype?). And the disruptions of search and clickstreams on commerce is only now beginning, and the same is true for the massive IT industry (Microsoft Live, anyone?). And the disruption on our cultural life &#8211; in government, for example (can you say warrantless wiretaps meets the Database of Intentions?) &#8211; is only beginning to dawn on all of us.&#8221; </p></blockquote>
<p><span id="more-50"></span></p>
<p>I&#8217;m not sure I follow Battelle&#8217;s logic here.  &#8220;Disruption&#8221; is just another name for change, and  the technology industry, which affects other industries like media and communications, only survives through innovation.  I do understand that some industries are grounded in consistency rather than innovation, but for every example of IT companies becoming more immersed in other industries (i.e., Google offering WiFi, eBay buys Skype, Yahoo streaming television content), there are examples of these industries embracing IT (i.e., Verizon offering integrated internet, television, telephony,etc. services) .  I&#8217;ve even seen telephone companies now offer <a href="http://en.wikipedia.org/wiki/Voip"><acronym title="Voice over Internet Protocol">VoIP</acronym></a> so that they are offering more than one service.</p>
<p>Certainly Web 2.0 may be disruptive to <em>some companies</em> from <em>some industries</em>, but what about the consumers?  Are they disrupted by the new technologies and philosophies that have emerged as a result of the Web 2.0 dialogue?  I do not think so.  Web 2.0 cannot be just about how it affects industry and commerce but how it affects the end user, and part of what makes Web 2.0 the current buzz is because as the web becomes more social, so too it becomes more universal and needs to become more usable.  Usability is much more critical when we focus not on the needs of a target audience, but on the universal web population.</p>
<p>Last September, <a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html">Tim O&#8217;Reilly fleshed out his definition of what Web 2.0 really is.</a>  The focus covered both the economic implications and the social components that seem to define this concept.  I&#8217;ve tried to respond to John by suggesting that the next conference include a tagline inspired by one of my following contributions:</p>
<ul>
<li>&#8220;Web 2.0 &#8211; Egocentrically Altruistic&#8221;</li>
<li>&#8220;Web 2.0 &#8211; Egocentrically Altruistic Web for the World&#8221;</li>
<li>&#8220;Web 2.0 &#8211; Findable, Usable, Portable and Universal&#8221;</li>
</ul>
<h2>Egocentrism and Altruism</h2>
<p>You see, I am noticing that Web 2.0 encapsulates both <a href="http://dictionary.reference.com/search?q=egocentric">egocentric</a> needs and <a href="http://dictionary.reference.com/search?q=altruistic">altruistic</a> ones.  <a href="http://www.vanderwal.net/random/entrysel.php?blog=1763">Thomas Vander Wal discusses Web 2.0</a> and concludes his post by referring to a recurring theme he has been evangelizing:</p>
<blockquote title="Web 2.0 Dead?, Thomas Vander Wal, 2005-12-19"><p>&#8220;In this past year I frame the need for it as a change from the &#8220;I go get web&#8221; to the &#8220;Come to me web&#8221;
</p></blockquote>
<p>Thomas points to some of the egocentric components of Web 2.0.  The internet is becoming more portable and personal &#8211; customizable portals, RSS feeds, rich interfaces and the like draw people because they can make their Internet experience their own.  This is the lure from companies who are offering free services to customers &#8211; offer a rich personalized experience to draw people to sites driven by advertizing revenue.</p>
<p>But Web 2.0 is also defined by its altruistic qualities.  The other side of the coin that is offering free personalized services for intended revenue is that the software and web developers tend to embrace the credo of making the world better &#8211; that means some are offering services for free out of an altruistic spirit (okay, so some hope to make it big and get bought out by Yahoo or some other IT conglomerate).  We are currently seeing an explosion in collaborative and social web services.  The altruism that partially defines the Web 2.0 generation is that the web collective  seeks to help and connect with each other.</p>
<p>One of the outcroppings of Web 2.0 has been that of organizing information for easy retrieval &#8211; concepts including information architecture, findability, oncology, taxonomy, and folksonomy have become en vogue.  Folksonomy, in particular, has intrigued me because it encapsulates both the egocentrism and altruism components that appear to define Web 2.o.  Thomas Vander Wal <a href="http://www.hyperorg.com/blogger/mtarchive/what_is_a_folksonomy_anyway.html#comment-81510">explains</a> that &#8220;in short a folksonomy is a set of uncontrolled tags provided by individuals for their own retrieval purposes of that object and these tags are shared publicly.&#8221;  Therefore, although Thomas appears to <a href="http://robfay.com/2005/07/28/the-anti-google/">focus on the egocentric components of folksonomy</a>, I would argue that there is both an egocentric component (tagging for myself) as well as an altruistic one (I&#8217;ll share my tags for others and see).  This is Web 2.0 in a nutshell.  Yes, from an economic perspective, the outcropping of technologies and services is for revenue, but Web 2.0 is much more &#8211; it is a movement, a philosophy&#8230;</p>
<p>So, will O&#8217;Reilly and Battelle embrace my tagline for the Web 2.0 conference?  I doubt it &#8211; it&#8217;s not flashy and it isn&#8217;t aimed at the bottom line: the almighty dollar.  However, at the end of the day, I think true Web 2.0 is more than a technology, a company, a concept, or a service.  <em>Web 2.0 is simply providing an intuitive rich user experience that can be both egocentric and altruistic.</em></p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/Web+2.0" rel="tag">Web 2.0</a>, <a href="http://www.technorati.com/tags/Web2.0" rel="tag">Web2.0</a>, <a href="http://www.technorati.com/tags/VanderWal" rel="tag">VanderWal</a>, <a href="http://www.technorati.com/tags/Thomas+VanderWal" rel="tag">Thomas VanderWal</a>, <a href="http://www.technorati.com/tags/Vander+Wal" rel="tag">Vander Wal</a>, <a href="http://www.technorati.com/tags/Tim+O'Reilly" rel="tag">Tim O'Reilly</a>, <a href="http://www.technorati.com/tags/John+Battelle" rel="tag">John Battelle</a>, <a href="http://www.technorati.com/tags/longtail" rel="tag">longtail</a>, <a href="http://www.technorati.com/tags/folksonomy" rel="tag">folksonomy</a>, <a href="http://www.technorati.com/tags/taxonomy" rel="tag">taxonomy</a>, <a href="http://www.technorati.com/tags/findability" rel="tag">findability</a>, <a href="http://www.technorati.com/tags/tagging" rel="tag">tagging</a>, <a href="http://www.technorati.com/tags/AJAX" rel="tag">AJAX</a>]</span></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>WordPress Vulnerability</title>
		<link>http://www.robfay.com/2005/08/11/wordpress-vulnerability/</link>
		<comments>http://www.robfay.com/2005/08/11/wordpress-vulnerability/#comments</comments>
		<pubDate>Thu, 11 Aug 2005 11:25:11 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Web Tools]]></category>

		<guid isPermaLink="false">http://robfay.com/2005/08/11/wordpress-vulnerability/</guid>
		<description><![CDATA[<p><span class="pull" valign="middle" style="text-align: center;float:left; padding:4px;margin-left:6px;margin-right:6px"><a href="http://wordpress.org" title="WordPress"><img src="http://photos21.flickr.com/33158194_dc07d57d56.jpg" width="305" height="56" alt="WordPress Logo" /></a></span></p>
<p><a href="http://wordpress.org/support/topic/41464">Wordpress</a> and <a href="http://secunia.com/advisories/16386/">Secunia</a> reported on August 9 that there is a critical security vulnerability in WordPress 1.5.1.3.  I can attest to that.</p>

<p>Yesterday I had a very important presentation to give as part of my graduation requirement for grad school.  My presentation was entitled "Don’t Get Caught in the Web:  Using a website to enhance small business opportunity."  Part of the presentation involved a demo of a live website that I created for my wife's private practice. </p>

<p>2.5 hours before the presentation, I casually checked the site from work and was presented with a page that read, "Account suspended.  Please contact support/billing immediately."  What?!  After 52 minutes waiting on the customer service line with my webhost, I was told that they do not provide support over the phone.  Instead, I needed to use the form submission to communicate support requests via email.  Aarrgghh!  Now about 1.5 hours before showtime.</p>

<p>I did use the submission form and received a reply more quickly than I anticipated.  My provider suspended my account because they thought I had introduced a malicious IRC bot onto my own webspace.  Sorry, I'm not that technically inclined, just enough to install WordPress and to customize it for my liking.</p>

<p>Long story short, a hacker infiltrated my webspace through a vulnerability in WordPress 1.5.1.3.  It appears a <a href="http://xoopsforge.com/modules/wordpress/11">patch may be available</a> to close this vulnerability, but thankfully, my webhost support contact made a file change on my space to hopefully plug this security hole.</p>

<p>Fortunately, the presentation went off without a hitch and I could access the website.  After two more weeks of a summer school class, I will be done with my program.  In retrospect, I realize that perhaps I need to use a stricter password for my WordPress account.  Security has become a serious issue, folks, and yesterday it became that much more personal to me.</p>

<h3>Update</h3>
<p>On August 14, <a href="http://wordpress.org/development/2005/08/one-five-two/">WordPress 1.5.2</a> was released to address these security issues.</p>

<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/WordPress" rel="tag">WordPress</a>, <a href="http://www.technorati.com/tags/security" rel="tag">security</a>, <a href="http://www.technorati.com/tags/hackers" rel="tag">hackers</a>, <a href="http://www.technorati.com/tags/hacker" rel="tag">hacker</a>, <a href="http://www.technorati.com/tags/vulnerability" rel="tag">vulnerability</a>, <a href="http://www.technorati.com/tags/patch" rel="tag">patch</a>]</span>]]></description>
			<content:encoded><![CDATA[<p><span class="pull" valign="middle" style="text-align: center;float:left; padding:4px;margin-left:6px;margin-right:6px"><a href="http://wordpress.org" title="WordPress"><img src="http://photos21.flickr.com/33158194_dc07d57d56.jpg" width="305" height="56" alt="WordPress Logo" /></a></span></p>
<p><a href="http://wordpress.org/support/topic/41464">WordPress</a> and <a href="http://secunia.com/advisories/16386/">Secunia</a> reported on August 9 that there is a critical security vulnerability in WordPress 1.5.1.3.  I can attest to that.</p>
<p>Yesterday I had a very important presentation to give as part of my graduation requirement for grad school.  My presentation was entitled &#8220;Don’t Get Caught in the Web:  Using a website to enhance small business opportunity.&#8221;  Part of the presentation involved a demo of a live website that I created for my wife&#8217;s private practice. </p>
<p>2.5 hours before the presentation, I casually checked the site from work and was presented with a page that read, &#8220;Account suspended.  Please contact support/billing immediately.&#8221;  What?!  After 52 minutes waiting on the customer service line with my webhost, I was told that they do not provide support over the phone.  Instead, I needed to use the form submission to communicate support requests via email.  Aarrgghh!  Now about 1.5 hours before showtime.</p>
<p>I did use the submission form and received a reply more quickly than I anticipated.  My provider suspended my account because they thought I had introduced a malicious IRC bot onto my own webspace.  Sorry, I&#8217;m not that technically inclined, just enough to install WordPress and to customize it for my liking.</p>
<p>Long story short, a hacker infiltrated my webspace through a vulnerability in WordPress 1.5.1.3.  It appears a <a href="http://xoopsforge.com/modules/wordpress/11">patch may be available</a> to close this vulnerability, but thankfully, my webhost support contact made a file change on my space to hopefully plug this security hole.</p>
<p>Fortunately, the presentation went off without a hitch and I could access the website.  After two more weeks of a summer school class, I will be done with my program.  In retrospect, I realize that perhaps I need to use a stricter password for my WordPress account.  Security has become a serious issue, folks, and yesterday it became that much more personal to me.</p>
<h3>Update</h3>
<p>On August 14, <a href="http://wordpress.org/development/2005/08/one-five-two/">WordPress 1.5.2</a> was released to address these security issues.</p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/WordPress" rel="tag">WordPress</a>, <a href="http://www.technorati.com/tags/security" rel="tag">security</a>, <a href="http://www.technorati.com/tags/hackers" rel="tag">hackers</a>, <a href="http://www.technorati.com/tags/hacker" rel="tag">hacker</a>, <a href="http://www.technorati.com/tags/vulnerability" rel="tag">vulnerability</a>, <a href="http://www.technorati.com/tags/patch" rel="tag">patch</a>]</span></p>]]></content:encoded>
			<wfw:commentRss>http://www.robfay.com/2005/08/11/wordpress-vulnerability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Stealing Bandwidth is Good</title>
		<link>http://www.robfay.com/2005/08/04/when-stealing-bandwidth-is-good/</link>
		<comments>http://www.robfay.com/2005/08/04/when-stealing-bandwidth-is-good/#comments</comments>
		<pubDate>Thu, 04 Aug 2005 11:17:16 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://robfay.com/2005/08/04/when-stealing-bandwidth-is-good/</guid>
		<description><![CDATA[<p><a href="http://chandrasutra.typepad.com/chandra/2005/06/the_bloggers_bl.html">Jeff Gates</a> of <a href="http://outtacontext.com/life/index.html">Life Outtacontext</a> opened my ignorant eyes to an internet faux pas with his entertaining July 23rd entry entitled, "<a href="http://outtacontext.com/life/archive/000303.shtml">Don't Get Mad, Get Even</a>."  Jeff first provides the common definition for stealing bandwidth:
<blockquote><strong>Stealing Bandwidth:</strong> "when someone links directly to internet files from another Web site without the owner’s permission. ISPs (Internet Service Providers) often limit the amount of monthly “traffic” to or from your Web site. So, often victims of bandwidth stealing are charged whenever other people use their files in this manner."</blockquote></p>

<p>As a relative newbie to the blogosphere, I thought it would be wise to save web server space by pulling in images from other sites rather than copying them onto my web server and linking to them from my site.  I hadn't even considered copyright issues.</p>

<p>However, are there times when stealing bandwidth is good?  I would argue that if you pull files from another site, common courtesy suggests that you should also provide a hyperlink to the source story or topic you reference.  At the end of the day, don't web sites want to attract readership?  If I use an image from another location and I also cite where I grabbed it from (without altering it), wouldn't this be a positive thing?  Wouldn't it be similar to quoting an author and including the appropriate references to the quoted passage?  It seems to me more of the social "you scratch my back and I'll scratch yours."</p>

<p>I wonder what executives at photo sites like <a href="http://flickr.com">Flickr</a> think about this issue.  Flickr allows people to share photos, and quite often users provide a <a href="http://creativecommons.org/licenses/">creative commons license</a> for their images.  How does Flickr feel when a gazillion people link to images on their servers?  They even encourage users to link to their personal images for their individual blogs!</p>

<p>I am in a position now where I do not have a large readership.  I pay for modest web hosting services, so bandwidth is not yet an issue for me.  If I started attracting a gazillion readers who stole my bandwidth by linking to images on my site, I'm sure I might have a different opinion about this issue.  But then again, if I had a gazillion readers, wouldn't bandwidth already be an issue that would be my responsibility to resolve?</p>

<p>I sincerely want to hear your thoughts on this issue.</p>

<h3>Update: August 5, 2005</h3>
<p>I went to the <a href="http://drudgereport.com/">Drudge Report</a> this morning and found that the images Drudge displays are a result of him linking to these files from other sites.  Now wouldn't that be interesting if the image owners did a move similar to the one Jeff Gates pulled?</p>

<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/steal" rel="tag">steal</a>, <a href="http://www.technorati.com/tags/stealing" rel="tag">stealing</a>, <a href="http://www.technorati.com/tags/stealing+bandwidth" rel="tag">stealing bandwidth</a>, <a href="http://www.technorati.com/tags/bandwidth" rel="tag">bandwidth</a>, <a href="http://www.technorati.com/tags/blogging" rel="tag">blogging</a>, <a href="http://www.technorati.com/tags/best+practices" rel="tag">best practices</a>, <a href="http://www.technorati.com/tags/social+responsibility" rel="tag">social responsibility</a>, <a href="http://www.technorati.com/tags/personal+responsibility" rel="tag">personal responsibility</a>, <a href="http://www.technorati.com/tags/Drudge" rel="tag">Drudge</a>]</span>]]></description>
			<content:encoded><![CDATA[<p><a href="http://chandrasutra.typepad.com/chandra/2005/06/the_bloggers_bl.html">Jeff Gates</a> of <a href="http://outtacontext.com/life/index.html">Life Outtacontext</a> opened my ignorant eyes to an internet faux pas with his entertaining July 23rd entry entitled, &#8220;<a href="http://outtacontext.com/life/archive/000303.shtml">Don&#8217;t Get Mad, Get Even</a>.&#8221;  Jeff first provides the common definition for stealing bandwidth:</p>
<blockquote><p><strong>Stealing Bandwidth:</strong> &#8220;when someone links directly to internet files from another Web site without the owner’s permission. ISPs (Internet Service Providers) often limit the amount of monthly “traffic” to or from your Web site. So, often victims of bandwidth stealing are charged whenever other people use their files in this manner.&#8221;</p></blockquote>
<p>As a relative newbie to the blogosphere, I thought it would be wise to save web server space by pulling in images from other sites rather than copying them onto my web server and linking to them from my site.  I hadn&#8217;t even considered copyright issues.</p>
<p>However, are there times when stealing bandwidth is good?  I would argue that if you pull files from another site, common courtesy suggests that you should also provide a hyperlink to the source story or topic you reference.  At the end of the day, don&#8217;t web sites want to attract readership?  If I use an image from another location and I also cite where I grabbed it from (without altering it), wouldn&#8217;t this be a positive thing?  Wouldn&#8217;t it be similar to quoting an author and including the appropriate references to the quoted passage?  It seems to me more of the social &#8220;you scratch my back and I&#8217;ll scratch yours.&#8221;</p>
<p>I wonder what executives at photo sites like <a href="http://flickr.com">Flickr</a> think about this issue.  Flickr allows people to share photos, and quite often users provide a <a href="http://creativecommons.org/licenses/">creative commons license</a> for their images.  How does Flickr feel when a gazillion people link to images on their servers?  They even encourage users to link to their personal images for their individual blogs!</p>
<p>I am in a position now where I do not have a large readership.  I pay for modest web hosting services, so bandwidth is not yet an issue for me.  If I started attracting a gazillion readers who stole my bandwidth by linking to images on my site, I&#8217;m sure I might have a different opinion about this issue.  But then again, if I had a gazillion readers, wouldn&#8217;t bandwidth already be an issue that would be my responsibility to resolve?</p>
<p>I sincerely want to hear your thoughts on this issue.</p>
<h3>Update: August 5, 2005</h3>
<p>I went to the <a href="http://drudgereport.com/">Drudge Report</a> this morning and found that the images Drudge displays are a result of him linking to these files from other sites.  Now wouldn&#8217;t that be interesting if the image owners did a move similar to the one Jeff Gates pulled?</p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/steal" rel="tag">steal</a>, <a href="http://www.technorati.com/tags/stealing" rel="tag">stealing</a>, <a href="http://www.technorati.com/tags/stealing+bandwidth" rel="tag">stealing bandwidth</a>, <a href="http://www.technorati.com/tags/bandwidth" rel="tag">bandwidth</a>, <a href="http://www.technorati.com/tags/blogging" rel="tag">blogging</a>, <a href="http://www.technorati.com/tags/best+practices" rel="tag">best practices</a>, <a href="http://www.technorati.com/tags/social+responsibility" rel="tag">social responsibility</a>, <a href="http://www.technorati.com/tags/personal+responsibility" rel="tag">personal responsibility</a>, <a href="http://www.technorati.com/tags/Drudge" rel="tag">Drudge</a>]</span></p>]]></content:encoded>
			<wfw:commentRss>http://www.robfay.com/2005/08/04/when-stealing-bandwidth-is-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;The Anti-Google&#8221;</title>
		<link>http://www.robfay.com/2005/07/28/the-anti-google/</link>
		<comments>http://www.robfay.com/2005/07/28/the-anti-google/#comments</comments>
		<pubDate>Fri, 29 Jul 2005 01:56:09 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Folksonomy]]></category>
		<category><![CDATA[Information Management]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Software]]></category>
		<category><![CDATA[Tagging]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Web Tools]]></category>

		<guid isPermaLink="false">http://robfay.com/2005/07/29/the-anti-google/</guid>
		<description><![CDATA[<p>On Tuesday, <a href="http://vanderwal.net/">Thomas Vander Wal</a>, the person who coined the concept "folksonomy," came by <a href="http://robfay.com/2005/07/13/user-interactions-with-information-systems/" title="User Interactions with Information Systems">my summer grad school class</a> with a talk entitled "<a href="http://www.vanderwal.net/essays/pic/050726/">Designing for the Personal InfoCloud</a>."</p>

<p>Thomas talked about a variety of topics, but some of the things that struck me revolved around his discussion of <a href="http://en.wikipedia.org/wiki/Folksonomy">folksonomy</a>.  Thomas says that he does not like the definition included in <a href="http://wikipedia.org/">Wikipedia</a> because the site allows users to constantly add or remove content to define the concept.  He provided us with the following  descriptors:
<blockquote><strong>Folksonomy:</strong>
<ul>
<li>
Actual vocabulary used for objects in a community and across communities;</li>
<li>
Network-based <strong>selfish</strong> bookmarking;</li>
<li>
Free-tagging;</li>
<li>
Socially shared; and</li>
<li>
Externally structuring content</li></ul></blockquote></p>

<p>There were a few concepts that clicked in place and resonated with me.  First, something clicked when Thomas explained that folksonomy is the "anti-Google."  Essentially, Thomas argued that search tools build algorithms to help you "<em>find what you want</em>."  However, the concept of folksonomies, manifested in collaborative bookmarking tools (such as <a href="http://flickr.com" title="Share your photos">Flickr</a>, <a href="http://del.icio.us" title="Save your bookmarks and share them">Del.icio.us</a>, etc.), help you "<em>find what you don't know you want</em>."  He explained that while a majority of people might want results that are in the mainstream, folksonomies let users find information that might be in the <a href="http://www.wired.com/wired/archive/12.10/tail.html?pg=1&#038;topic=tail&#038;topic_set=">long-tail</a>:</p>

<p><div style="text-align: center"><a href="http://a1112.g.akamai.net/7/1112/492/20040528/www.wired.com/wired/archive/12.10/images/FF_170_tail2_f.gif" title="Click to see larger original image, courtesy of Wired"><img src="http://a1112.g.akamai.net/7/1112/492/20040528/www.wired.com/wired/archive/12.10/images/FF_170_tail2_f.gif" width="325" height="212.5" alt="The Long Tail Effect in Music" /></a></div></p>

<p>Secondly, I really got hung up on the idea that folksonomies involved "selfish bookmarking."  For instance, when my wife bookmarks an article about Apple's iPod, she might only use the term "ipod" to tag her bookmark, because she only cares about classifying her article so she can find it later.  On the other hand, even though I know I can later find the article by searching for "iPod," I might try to use multiple tags to help others locate my article.  I might additionally use the terms "Apple," "mp3," "music," and so on.   However, Thomas cuts through this by explaining that if you choose to assist others this way, then this is really your selfish method of bookmarking.</p>

<p>Thomas' concept really involves no moral, ethical, or "responsibility of the user" argument when it comes to practicing folksonomies.  However, as I've <a href="http://robfay.com/2005/03/25/rating-taggers-thumbing/">argued</a> before, for some reason I am stuck on the responsibility of the social tagger.  My ideal would be that taggers use multiple tags to describe the content that they choose to bookmark.  That way, it becomes easier for other persons to find their content.  This does not negate the concept of folksonomies.  The social component to this phenomenon is such that we learn to trust others and the tags they use to describe content.  Therefore, I still propose that other services that incorporate folksonomies into their systems provide a mechanism for rating taggers on a "trustworthy" scale.</p>

<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/Vander+Wal" rel="tag">Vander Wal</a>, <a href="http://www.technorati.com/tags/Thomas+Vander+Wal" rel="tag">Thomas Vander Wal</a>, <a href="http://www.technorati.com/tags/Vanderwal" rel="tag">VanderWal</a>, <a href="http://www.technorati.com/tags/folksonomy" rel="tag">folksonomy</a>, <a href="http://www.technorati.com/tags/tagging" rel="tag">tagging</a>, <a href="http://www.technorati.com/tags/mim" rel="tag">MIM</a>, <a href="http://www.technorati.com/tags/umcp" rel="tag">UMCP</a>]</span>
















]]></description>
			<content:encoded><![CDATA[<p>On Tuesday, <a href="http://vanderwal.net/">Thomas Vander Wal</a>, the person who coined the concept &#8220;folksonomy,&#8221; came by <a href="http://robfay.com/2005/07/13/user-interactions-with-information-systems/" title="User Interactions with Information Systems">my summer grad school class</a> with a talk entitled &#8220;<a href="http://www.vanderwal.net/essays/pic/050726/">Designing for the Personal InfoCloud</a>.&#8221;</p>
<p>Thomas talked about a variety of topics, but some of the things that struck me revolved around his discussion of <a href="http://en.wikipedia.org/wiki/Folksonomy">folksonomy</a>.  Thomas says that he does not like the definition included in <a href="http://wikipedia.org/">Wikipedia</a> because the site allows users to constantly add or remove content to define the concept.  He provided us with the following  descriptors:</p>
<blockquote><p><strong>Folksonomy:</strong></p>
<ul>
<li>
Actual vocabulary used for objects in a community and across communities;</li>
<li>
Network-based <strong>selfish</strong> bookmarking;</li>
<li>
Free-tagging;</li>
<li>
Socially shared; and</li>
<li>
Externally structuring content</li>
</ul>
</blockquote>
<p>There were a few concepts that clicked in place and resonated with me.  First, something clicked when Thomas explained that folksonomy is the &#8220;anti-Google.&#8221;  Essentially, Thomas argued that search tools build algorithms to help you &#8220;<em>find what you want</em>.&#8221;  However, the concept of folksonomies, manifested in collaborative bookmarking tools (such as <a href="http://flickr.com" title="Share your photos">Flickr</a>, <a href="http://del.icio.us" title="Save your bookmarks and share them">Del.icio.us</a>, etc.), help you &#8220;<em>find what you don&#8217;t know you want</em>.&#8221;  He explained that while a majority of people might want results that are in the mainstream, folksonomies let users find information that might be in the <a href="http://www.wired.com/wired/archive/12.10/tail.html?pg=1&#038;topic=tail&#038;topic_set=">long-tail</a>:</p>
<p>
<div style="text-align: center"><a href="http://a1112.g.akamai.net/7/1112/492/20040528/www.wired.com/wired/archive/12.10/images/FF_170_tail2_f.gif" title="Click to see larger original image, courtesy of Wired"><img src="http://a1112.g.akamai.net/7/1112/492/20040528/www.wired.com/wired/archive/12.10/images/FF_170_tail2_f.gif" width="325" height="212.5" alt="The Long Tail Effect in Music" /></a></div>
</p>
<p>Secondly, I really got hung up on the idea that folksonomies involved &#8220;selfish bookmarking.&#8221;  For instance, when my wife bookmarks an article about Apple&#8217;s iPod, she might only use the term &#8220;ipod&#8221; to tag her bookmark, because she only cares about classifying her article so she can find it later.  On the other hand, even though I know I can later find the article by searching for &#8220;iPod,&#8221; I might try to use multiple tags to help others locate my article.  I might additionally use the terms &#8220;Apple,&#8221; &#8220;mp3,&#8221; &#8220;music,&#8221; and so on.   However, Thomas cuts through this by explaining that if you choose to assist others this way, then this is really your selfish method of bookmarking.</p>
<p>Thomas&#8217; concept really involves no moral, ethical, or &#8220;responsibility of the user&#8221; argument when it comes to practicing folksonomies.  However, as I&#8217;ve <a href="http://robfay.com/2005/03/25/rating-taggers-thumbing/">argued</a> before, for some reason I am stuck on the responsibility of the social tagger.  My ideal would be that taggers use multiple tags to describe the content that they choose to bookmark.  That way, it becomes easier for other persons to find their content.  This does not negate the concept of folksonomies.  The social component to this phenomenon is such that we learn to trust others and the tags they use to describe content.  Therefore, I still propose that other services that incorporate folksonomies into their systems provide a mechanism for rating taggers on a &#8220;trustworthy&#8221; scale.</p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/Vander+Wal" rel="tag">Vander Wal</a>, <a href="http://www.technorati.com/tags/Thomas+Vander+Wal" rel="tag">Thomas Vander Wal</a>, <a href="http://www.technorati.com/tags/Vanderwal" rel="tag">VanderWal</a>, <a href="http://www.technorati.com/tags/folksonomy" rel="tag">folksonomy</a>, <a href="http://www.technorati.com/tags/tagging" rel="tag">tagging</a>, <a href="http://www.technorati.com/tags/mim" rel="tag">MIM</a>, <a href="http://www.technorati.com/tags/umcp" rel="tag">UMCP</a>]</span></p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>A Call For Usability Ideas</title>
		<link>http://www.robfay.com/2005/07/15/a-call-for-usability-ideas/</link>
		<comments>http://www.robfay.com/2005/07/15/a-call-for-usability-ideas/#comments</comments>
		<pubDate>Fri, 15 Jul 2005 11:35:52 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Management]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Web Tools]]></category>

		<guid isPermaLink="false">http://robfay.com/2005/07/15/a-call-for-usability-ideas/</guid>
		<description><![CDATA[<p>For my graduate school class, I must work with a group to evaluate a web site or an information system (or compare multiple ones) for usability issues.  Any ideas?</p>

<p>So far, my group has talked about the following:
<ul>
<li><a href="http://bokardo.com/archives/google-maps-spawns-interfaces/">API Implementations of Google maps</a></li>
<li>RSS Readers like 
<ul><li><a href="http://www.rssowl.org/">RSSOwl</a></li>
<li> <a href="http://sage.mozdev.org/">Sage</a></li>
<li> <a href="http://www.apple.com/macosx/features/safari/">Safari RSS</a></li>
<li> <a href="http://ranchero.com/netnewswire/">NetNewsWire</a></li>
<li><a href="http://www.rojo.com/">Rojo</a></li></ul>
(and usability of sites and their implementation of XML feeds);</li>
<li>Bookmark sites like 
<ul><li><a href="http://del.icio.us/">del.icio.us</a></li>
<li><a href="http://www.furl.net/">Furl</a></li>
<li><a href="http://www.citeulike.org/">CiteUlike</a>; or</li></ul>
</li><li>Blogging systems like
<ul><li><a href="http://www.blogger.com/">Blogger</a></li>
<li><a href="http://www.xanga.com/">Xanga</a></li>
<li><a href="http://blog.360.yahoo.com/blog/settings.html">Yahoo! 360 Blog</a></li></ul></li></ul></p>

<p>Certainly we can think outside the box and look at the usability of non-web systems (e.g., Bank of America ATM vs. Chevy Chase ATM), but it might be best to focus on web-based products.  Your thoughts?</p>

<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/usability" rel="tag">usability</a>, <a href="http://www.technorati.com/tags/information+architecture" rel="tag">information architecture</a>, <a href="http://www.technorati.com/tags/blog" rel="tag">blog</a>, <a href="http://www.technorati.com/tags/rss" rel="tag">rss</a>, <a href="http://www.technorati.com/tags/Google" rel="tag">Google</a>, <a href="http://www.technorati.com/tags/google+maps" rel="tag">Google Maps</a>, <a href="http://www.technorati.com/tags/Yahoo" rel="tag">Yahoo</a>, <a href="http://www.technorati.com/tags/Xanga" rel="tag">Xanga</a>, <a href="http://www.technorati.com/tags/RSSOwl" rel="tag">RSSOwl</a>, <a href="http://www.technorati.com/tags/Sage" rel="tag">Sage</a>, <a href="http://www.technorati.com/tags/NetNewsWire" rel="tag">NetNewsWire</a>,  <a href="http://www.technorati.com/tags/Blogger" rel="tag">Blogger</a>, <a href="http://www.technorati.com/tags/del.icio.us" rel="tag">del.icio.us</a>, <a href="http://www.technorati.com/tags/Rojo" rel="tag">Rojo</a>, <a href="http://www.technorati.com/tags/Safari" rel="tag">Safari</a>, <a href="http://www.technorati.com/tags/Furl" rel="tag">Furl</a>, <a href="http://www.technorati.com/tags/CiteULike" rel="tag">CiteULike</a>]</span>]]></description>
			<content:encoded><![CDATA[<p>For my graduate school class, I must work with a group to evaluate a web site or an information system (or compare multiple ones) for usability issues.  Any ideas?</p>
<p>So far, my group has talked about the following:</p>
<ul>
<li><a href="http://bokardo.com/archives/google-maps-spawns-interfaces/">API Implementations of Google maps</a></li>
<li>RSS Readers like
<ul>
<li><a href="http://www.rssowl.org/">RSSOwl</a></li>
<li> <a href="http://sage.mozdev.org/">Sage</a></li>
<li> <a href="http://www.apple.com/macosx/features/safari/">Safari RSS</a></li>
<li> <a href="http://ranchero.com/netnewswire/">NetNewsWire</a></li>
<li><a href="http://www.rojo.com/">Rojo</a></li>
</ul>
<p>(and usability of sites and their implementation of XML feeds);</li>
<li>Bookmark sites like
<ul>
<li><a href="http://del.icio.us/">del.icio.us</a></li>
<li><a href="http://www.furl.net/">Furl</a></li>
<li><a href="http://www.citeulike.org/">CiteUlike</a>; or</li>
</ul>
</li>
<li>Blogging systems like
<ul>
<li><a href="http://www.blogger.com/">Blogger</a></li>
<li><a href="http://www.xanga.com/">Xanga</a></li>
<li><a href="http://blog.360.yahoo.com/blog/settings.html">Yahoo! 360 Blog</a></li>
</ul>
</li>
</ul>
<p>Certainly we can think outside the box and look at the usability of non-web systems (e.g., Bank of America ATM vs. Chevy Chase ATM), but it might be best to focus on web-based products.  Your thoughts?</p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/usability" rel="tag">usability</a>, <a href="http://www.technorati.com/tags/information+architecture" rel="tag">information architecture</a>, <a href="http://www.technorati.com/tags/blog" rel="tag">blog</a>, <a href="http://www.technorati.com/tags/rss" rel="tag">rss</a>, <a href="http://www.technorati.com/tags/Google" rel="tag">Google</a>, <a href="http://www.technorati.com/tags/google+maps" rel="tag">Google Maps</a>, <a href="http://www.technorati.com/tags/Yahoo" rel="tag">Yahoo</a>, <a href="http://www.technorati.com/tags/Xanga" rel="tag">Xanga</a>, <a href="http://www.technorati.com/tags/RSSOwl" rel="tag">RSSOwl</a>, <a href="http://www.technorati.com/tags/Sage" rel="tag">Sage</a>, <a href="http://www.technorati.com/tags/NetNewsWire" rel="tag">NetNewsWire</a>,  <a href="http://www.technorati.com/tags/Blogger" rel="tag">Blogger</a>, <a href="http://www.technorati.com/tags/del.icio.us" rel="tag">del.icio.us</a>, <a href="http://www.technorati.com/tags/Rojo" rel="tag">Rojo</a>, <a href="http://www.technorati.com/tags/Safari" rel="tag">Safari</a>, <a href="http://www.technorati.com/tags/Furl" rel="tag">Furl</a>, <a href="http://www.technorati.com/tags/CiteULike" rel="tag">CiteULike</a>]</span></p>]]></content:encoded>
			<wfw:commentRss>http://www.robfay.com/2005/07/15/a-call-for-usability-ideas/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Branding, Marketing, and Blogging (Part 2)</title>
		<link>http://www.robfay.com/2005/03/30/branding-marketing-and-blogging-part-2/</link>
		<comments>http://www.robfay.com/2005/03/30/branding-marketing-and-blogging-part-2/#comments</comments>
		<pubDate>Wed, 30 Mar 2005 16:42:59 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Tagging]]></category>
		<category><![CDATA[Web Services]]></category>

		<guid isPermaLink="false">http://robfay.com/archives/2005/03/30/branding-marketing-and-blogging-part-2/</guid>
		<description><![CDATA[When most of us do a search for whatever interests us using our <a href="http://searchenginewatch.com/links/article.php/2156221#top">favorite search engine</a>, we typically do not look further than the results on the first page or two.  Personally, if I do not find what I need on the first results page from <a href="http://labs.google.com/googlex/" title="Homage to Mac OSX">Google</a>, then I will refine my search criteria and try again.<br />
<br />
A recent <a href="http://www.siliconbeat.com/entries/2005/03/24/how_to_be_famous_on_google.html">article</a> discusses how <a href="http://en.wikipedia.org/wiki/Blogging">blogging</a> and the use of <a href="http://en.wikipedia.org/wiki/Trackback">trackbacks</a> can raise your site to page 1 of the search results.<br />
<br />
In my previous post, I discussed how my wife could use blogging as way to brand and market herself.  In addition, I would argue that her credentials as an expert in her field will be further emphasized if she   used a blogging tool to discuss topics of interest to her and a loyal following then began to link to her thoughts.  If she came up on page 1 of a search for marriage and family issues, would this help establish her credibility?  You bet.  Certainly she may not get the collegial respect she might deserve if she frequently had articled published in professional journals, but her practice is for her clients, not for respect among peers.<br />
<br />
My wife is an avid writer on paper...let's see if she will begin to blog her thoughts on marriage and family issues...stay tuned.<br />
<br />
<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/web+services" rel="tag">web services</a>, <a href="http://www.technorati.com/tags/marketing" rel="tag">marketing</a>, <a href="http://www.technorati.com/tags/blogging" rel="tag">blogging</a>, <a href="http://www.technorati.com/tags/branding" rel="tag">branding</a>, <a href="http://www.technorati.com/tags/google" rel="tag">google</a>, <a href="http://www.technorati.com/tags/trackbacks" rel="tag">trackbacks</a>, <a href="http://www.technorati.com/tags/ranking" rel="tag">ranking</a>]</span>]]></description>
			<content:encoded><![CDATA[<p>When most of us do a search for whatever interests us using our <a href="http://searchenginewatch.com/links/article.php/2156221#top">favorite search engine</a>, we typically do not look further than the results on the first page or two.  Personally, if I do not find what I need on the first results page from <a href="http://labs.google.com/googlex/" title="Homage to Mac OSX">Google</a>, then I will refine my search criteria and try again.</p>
<p>A recent <a href="http://www.siliconbeat.com/entries/2005/03/24/how_to_be_famous_on_google.html">article</a> discusses how <a href="http://en.wikipedia.org/wiki/Blogging">blogging</a> and the use of <a href="http://en.wikipedia.org/wiki/Trackback">trackbacks</a> can raise your site to page 1 of the search results.</p>
<p>In my previous post, I discussed how my wife could use blogging as way to brand and market herself.  In addition, I would argue that her credentials as an expert in her field will be further emphasized if she   used a blogging tool to discuss topics of interest to her and a loyal following then began to link to her thoughts.  If she came up on page 1 of a search for marriage and family issues, would this help establish her credibility?  You bet.  Certainly she may not get the collegial respect she might deserve if she frequently had articled published in professional journals, but her practice is for her clients, not for respect among peers.</p>
<p>My wife is an avid writer on paper&#8230;let&#8217;s see if she will begin to blog her thoughts on marriage and family issues&#8230;stay tuned.</p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/web+services" rel="tag">web services</a>, <a href="http://www.technorati.com/tags/marketing" rel="tag">marketing</a>, <a href="http://www.technorati.com/tags/blogging" rel="tag">blogging</a>, <a href="http://www.technorati.com/tags/branding" rel="tag">branding</a>, <a href="http://www.technorati.com/tags/google" rel="tag">google</a>, <a href="http://www.technorati.com/tags/trackbacks" rel="tag">trackbacks</a>, <a href="http://www.technorati.com/tags/ranking" rel="tag">ranking</a>]</span></p>]]></content:encoded>
			<wfw:commentRss>http://www.robfay.com/2005/03/30/branding-marketing-and-blogging-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding, Marketing, and Blogging</title>
		<link>http://www.robfay.com/2005/03/29/branding-marketing-and-blogging/</link>
		<comments>http://www.robfay.com/2005/03/29/branding-marketing-and-blogging/#comments</comments>
		<pubDate>Tue, 29 Mar 2005 22:48:57 +0000</pubDate>
		<dc:creator>Rob Fay</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Tagging]]></category>
		<category><![CDATA[Web Services]]></category>

		<guid isPermaLink="false">http://robfay.com/archives/2005/03/29/branding-marketing-and-blogging/</guid>
		<description><![CDATA[For the last few months I have been telling my wife how useful <a href="http://en.wikipedia.org/wiki/Blogging">blogging</a> can be from a professional point of view.  You see, my wife runs a small business, her own psychotherapy practice.  She primarily focuses on marriage and family therapy.<br />
<br />
Last week she received an email from a <a href="http://www.psychologytoday.com/">Psychology Today</a> listserv on the importance of blogging.  The author provided some interesting statistics:
<ul><li>87% of 12 to 17 year-olds are considered internet savvy</li><li>whereas 66% of the rest of us are considered internet savvy</li></ul>
Since part of my wife's attention is focused on families with teenagers, it seems that she might be able to draw in more of these clients, or at least find alternative ways of providing counseling services to these clients.<br />
<br />
With services such as <a href="http://www.technorati.com/">Technorati</a> and <a href="http://feedburner.com/">FeedBurner</a> that, in part, track blogs and blog traffic, my wife might also brand her site and be seen as more of an "expert" in the field the more she decides to post her own thoughts and articles on the web.<br />
<br />
I think she became a bit interested in the importance of blogging, but it was <a href="http://www.psychologytoday.com/">Psychology Today</a> that influenced her, not me...<br />
<br />
<span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/technorati" rel="tag">Technorati</a>, <a href="http://www.technorati.com/tags/branding" rel="tag">branding</a>, <a href="http://www.technorati.com/tags/marketing" rel="tag">marketing</a>, <a href="http://www.technorati.com/tags/blogging" rel="tag">blogging</a>]</span>]]></description>
			<content:encoded><![CDATA[<p>For the last few months I have been telling my wife how useful <a href="http://en.wikipedia.org/wiki/Blogging">blogging</a> can be from a professional point of view.  You see, my wife runs a small business, her own psychotherapy practice.  She primarily focuses on marriage and family therapy.</p>
<p>Last week she received an email from a <a href="http://www.psychologytoday.com/">Psychology Today</a> listserv on the importance of blogging.  The author provided some interesting statistics:</p>
<ul>
<li>87% of 12 to 17 year-olds are considered internet savvy</li>
<li>whereas 66% of the rest of us are considered internet savvy</li>
</ul>
<p>Since part of my wife&#8217;s attention is focused on families with teenagers, it seems that she might be able to draw in more of these clients, or at least find alternative ways of providing counseling services to these clients.</p>
<p>With services such as <a href="http://www.technorati.com/">Technorati</a> and <a href="http://feedburner.com/">FeedBurner</a> that, in part, track blogs and blog traffic, my wife might also brand her site and be seen as more of an &#8220;expert&#8221; in the field the more she decides to post her own thoughts and articles on the web.</p>
<p>I think she became a bit interested in the importance of blogging, but it was <a href="http://www.psychologytoday.com/">Psychology Today</a> that influenced her, not me&#8230;</p>
<p><span class="technoratitag">Tags: [<a href="http://www.technorati.com/tags/technorati" rel="tag">Technorati</a>, <a href="http://www.technorati.com/tags/branding" rel="tag">branding</a>, <a href="http://www.technorati.com/tags/marketing" rel="tag">marketing</a>, <a href="http://www.technorati.com/tags/blogging" rel="tag">blogging</a>]</span></p>]]></content:encoded>
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