Links for 2012-08-24
- Why Customer Experience Is The Only Thing That Matters [Fast Company - Aug 13, 2012] – The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.
- 7 Core Ideas about Personas and The User Experience [Measuring Usability - Jul 31, 2012] – Here are seven core ideas everyone in the UX field should know about personas.
- Turning Customer Intelligence into Innovation [Harvard Business Review - Aug 20, 2012] – Companies seeking to more formally intertwine intelligence with innovation should consider three straightforward starting points:
* Mandate that everyone in the company increase the amount of time they spend with customers – however much time your company is spending, it is probably not enough.
* Find simple ways to make customer conversations more frequent. Consider forming a lead user panel or creating an online community like those offered by CommuniSpace.
* Build a little-bets lab, a mechanism by which you can selectively introduce early ideas to the market. For example, at beta620.nytimes.com, users can test drive early experiments offered by The New York Times Company. Little bets labs facilitate the thoughtful process of strategic experimentation that typifies successful innovation.
- The Anatomy of an Experience Map [Adaptive Path - Nov 30, 2011] – I’m often asked what defines a good experience map. You could call an experience map a deliverable, although, as the current 4-letter word of UX, that may make some people gag a little bit. But really, it’s a model. A model on steroids. It’s an artifact that serves to illuminate the complete experience a person may have with a product or service.
- A Happier Workplace: 4 Tips From Iceland [Inc.com - Aug 20, 2012] – 1. Create a Community
2. Encourage Broad Interests
3. Put Family First
4. Provide Healthier Food - Designing For Device Orientation: From Portrait To Landscape [Smashing Magazine - Aug 10, 2012] – Nearly all mobile and tablet applications would benefit from being designed for device orientation. This article covers some of the basic concepts that designers and developers can use to add device orientation to their process. We’ll present some of the challenges when designing for device orientation, along with some solutions.
- How to choose the right UX metrics for your product [Design Staff - Mar 27, 2012] – I’m part of a group of quantitative UX researchers at Google, and we like to think of large-scale data analysis as just another UX research method. We’ve developed a couple of useful methods to help choose and define appropriate metrics that reflect:
- The quality of user experience (the HEART framework)
- The goals of your product or project (the Goals-Signals-Metrics process) - Story-centered design: Hacking your brain to think like a user [Design Staff - Mar 22, 2012] – I start designing by thinking of a story that’s critical to the product’s success. There are probably a dozen or so stories that make up the core of any product, but I just pick one to start. Then I build a storyboard – a lot like a comic strip. If I already have wireframes in mind, each frame of the storyboard can be a screen in the interface.
- Separate Mobile Website Vs. Responsive Website [Smashing Mobile - Aug 22, 2012] – It just so happens that the two US presidential candidates have chosen different mobile strategies for their official websites. In the red corner is Republican candidate Mitt Romney’s dedicated mobile website, and in the blue corner is incumbent Barack Obama’s responsive website.
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