ROB FAY
UX STRATEGIST & TACTICIAN
THE EXPERIENCE IS THE PRODUCT

ABOUT

ROB IS MARRIED, WITH TWO DAUGHTERS, AND (ALSO) LOVES HIS NY YANKEES AND UCONN HUSKIES.

ROB FAY

CONSULTANT, UX STRATEGIST & TACTICIAN

His Mission

ROB IS AN EXPERIENCE DESIGNER. HE CREATES PRODUCTS AND SERVICES THAT ARE EASY AND FUN TO USE. HE TAKES THE TIME TO UNDERSTAND USERS’ PROBLEMS AND GOALS. HE MAKES IT SIMPLER, NO MATTER HOW HARD IT IS.

RESEARCH.

Rob leverages both qualitative and quantitative user data to help inform design decisions. He hears what customers say but focuses on what they do.

STRATEGY.

He views problems from a holistic systems perspective and attempts to break down silos and affect organizational culture change. All in the name of user-centered problem solving.

DESIGN.

Rob has experience in lean, agile and waterfall product development lifecycles. He ranges from sketches to clickable prototypes, all for the purpose of communicating design to multiple stakeholders.

WHAT HE DOES.

Rob is a strategic global business professional with over 15 years of business leadership and development experience who identifies market opportunities, develops plans for delivering cohesive user experiences, and delivers results by leading initiatives through the product development process. He is a passionate advocate for the holistic customer experience by developing vision, managing the design of product solutions, and leading user and design research initiatives.

WHAT HE ACHIEVES.

He is able to connect diverse groups of people and identify and communicate stakeholder information needs to executives, technical staff and end users alike. This combination of specialties gives him an empathic ear for listening, an eye for observation, a desire for collaboration, and a passion for taking complex issues and finding simple solutions to please both customers and shareholders.

HIS TOOLS.

Rob performs field research, usability studies, interviews, requirements generation, product design, interface design, visual design, training, and documentation.

His Work

ROB HAS WORKED ACROSS INDUSTRIES ON COMMERCIAL, STATE, AND GOVERNMENT PROJECTS.

National Gallery of Art

The National Gallery of Art was seeking to overhaul the digital representation of its collection, so Rob worked with a team by designing some screens representing social capabilities, such as sharing and bookmarking selected works.
Patent Office

Rob worked on three large projects for the United States Patent & Trademark Office (USPTO). He wrote specifications, conducted user research, and designed wireframes and prototypes on both internal patent systems and customer-facing financial transaction systems. He also worked on the organization’s pattern library.
Prometric

Rob conducted stakeholder interviews and created sketches and wireframes to represent an administrative dashboard.
National Institutes of Health

Rob consulted on a redesign of NIH’s National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) web site. He leveraged web analytics to understand the types of people who visit the site, created personas, conducted a competitive analysis, and made recommendations for site organization based on this research.
Anybill

Rob created wireframes for this project, with the goal that an information-dense set of forms could be simplified for customers.
Santa Fe Flea

Rob worked with a team to create the Santa Fe Flea web site, including social media, rich images, calendar of events, and changing season themes using WordPress.
American Institutes for Research

Rob worked with the American Institutes for Research (AIR) to update the organization of their site. He met with various stakeholders and performed multiple card sorts to determine the best customer-centered web site organization of topics.
Blackboard

Rob was instrumental in the research and design behind Blackboard’s flagship product, Blackboard Learn, and he conducted usability testing of the company’s free product, CourseSites.